Using virtual reality to create an interactive art experience unlike any other
Northern Trust was looking for a way to improve presence, and engage clients and prospects at EXPO Chicago — an annual, luxury exposition of contemporary and modern art.
I proposed a unique solution — leverage virtual reality to create an immersive, interactive 360° experience for attendees, showcasing the Northern Trust-sponsored artwork.
I learned that it takes up to an hour to capture a 360 photo
Attendees were excited to try the new technology and were blown away by the results. They loved seeing the artwork up close and from an entirely new perspective — most importantly, it peaked interest in Northern Trust and drove continued conversations with current clients and potential prospects.