Northern Trust

Geometric Branding Explorations

A visual study on conveying complex ideas with simple geometric shapes

Project Background

After Northern Trust updated their imagery branding guidelines, I saw an opportunity to both explore the new guidelines and fill a need for adding enticing visual interest to our otherwise corporate and standard documentation. I created a collection of infographics with the intent of conveying complex strategy, internal processes, and systems through the visual exploration of the relationship and expression of simple geometric forms.

Five stacked diamonds in alternating colors and sizes
A pair of three-dimensional cubes in green and blue

Diagonal pyramids and triangles

Overview of all the illustrations