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My Story
I've built and led high-functioning design teams and lead strategic thinking and creative direction, serving as a hands-on design leader with decades of experience working across the digital and brand spectrum.
I also have in-depth experience leading strategic digital and user-interface design across web, mobile, application, marketing and social media platforms, providing holistic insight on user-focused marketing initiatives and product design. I've established comprehensive digital guidelines and branding standards, lead usability research, testing and analysis, collaborated deeply with executive teams and the C-Suite, and I'm highly energized by presenting.
I push brands forward with my array of experience in digital marketing, UI/UX design, responsive web design, human-centered design, UX research, product design, project management, and more. I understand good design and what it takes to create it.
MY Experience
LEAD DESIGNER
I lead and manage all facets of creative and brand strategy, execution, and production at this Bessemer, Softbank, and Y Combinator-backed startup. In first three months, I designed, developed and implemented comprehensive rebranding strategy, owning the plan, design execution, roll-out, and vendor coordination. I've increased traffic and lead-gen to core company website by 33% and doubled brand engagement across social media platforms. I provide end-to-end brand design and creative support to marketing team, sales team, product and implementation teams, and the leadership group, ensuring all visuals are on-brand, consistent in terms of style, voice, quality, and optimized for clarity and user experience.
VP, VISUAL DESIGN TEAM LEAD, PRINCIPAL DESIGNER
In seven months, I unified UX and visual designs teams to focus on higher value work through new methods, tools, processes, and streamlined design. I evaluated disparate team dockets, capabilities, and processes, and created an actionable plan to bring members from completely separate teams together to learn and grow from each other, all the while conceiving of higher value products for our clients.
VP, USER EXPERIENCE TEAM LEAD
Led strategic digital and user-interface design across web, mobile, application, marketing and social media platforms, providing comprehensive insight on user-focused marketing initiatives and product design.
